This program is composed of three modules, two days for each module. Marketing Strategy module will be organized in English with a French facilitator. Modules 2 & 3 (Cross Cultural Negotiations and Sales & Customer Relationship Management) are organized in French.

July 26-27, 2010

Module 1: Marketing Strategy

This module focuses on customers and explores key issues such as value of products, customers and brands, customer segmentation and product positioning. Key learnings include both a general structure and tools for analyzing marketing problems.

The main objectives of this module are to improve your ability to:

• Assess market opportunities by analyzing customers, competitors, and the strengths and weaknesses of a company,
• Design effective marketing strategies to maximize a company’s chance of success in the markets they compete in,
• Communicate and defend your marketing recommendations and critically examine and build upon the recommendations of others both quantitatively and qualitatively.

September 27-28, 2010

Module 2: Cross Cultural Negotiations

Negotiation is the science of creating agreements between two or more parties.

This module takes an integrated approach on the art of negotiation combined with the complexity of understanding across cultures. Participants perfect personal negotiation styles, sharpen their skills during a variety of negotiation scenarios, and acquire tools to better negotiate and build long-term collaborative cross-cultural partnerships.

October 11-12, 2010

Module 3: Sales & Customer Relationship Management

Customer Relationship Management (CRM) is a business strategy aimed at acquiring, retaining and building a long term relationship with the customers. It requires the use of IT to achieve the objective of profitability through enhanced customer relations. This module provides knowledge about CRM and its main concepts, the technologies and the strategies for implementing customer relationship initiatives.