Study Abroad Program Testimonial
"Excellent Job! Learned a lot in a very short time. Very impressed with the planning and quality of t..."
by Robert H. Smith (MBA student) read more...
Information for
Marketing Seminars
The modules are taught by prominent faculty who bring a wealth of experience and expertise to seminar participants. The executive seminars continually channel new ideas and creative thinking into MSB’s existing programs, allowing the university to host some of the world’s most distinguished academicians and experts and emerge as an exceptional venue for intellectual activity in Tunisia.
Enhancing Marketing skills through a customer-oriented approach
In this workshop, MSB brings together some of the leading professors in their fields to provide a 360 degree perspective about Marketing, Negotiations and Customer Relationship Management. Imperative insights related to marketing strategy design and implementation, use of technology to build and sustain relationships with customers, and tools to better negotiate and partner are gained through a highly interactive learning experience. This objective-focused tailored program will immerse senior and mid-level executives with concrete plans, tools, and models crucial to enhance and reinvent their approach to Marketing Management.
Program Objectives:
- Improve use and understanding of tools necessary for resolving marketing problems.
- Design and successfully implement marketing strategies.
- Communicate and defend your position related to certain marketing driven decisions.
- Design and put into action strategies aimed at acquiring, retaining, and building a long-term relationship with customers.
- Develop negotiation style and gain tools necessary for improving and building long-term collaborative partnerships in many countries.
Target Participants :
This program is highly recommended for:
- Marketing professionals (Marketing Managers, Brand Managers,Sales Managers, etc.) seeking to upgrade their strategic skills.
- Executives new to marketing and which function is related to creating value to customers (procurement, logistics, etc.).
