Mediterranean School of Business

Les Berges du Lac II (Localiser sur google maps)

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Events


Conference-Debate on ‘Raising Funds from International Venture Capitalists’
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On December 13th, a conference-debate was held at the capital Tunis on ‘How Tunisian Startups can raise Funds from international venture capitalists’. The event was co-organized by The Financial Services Volunteer Corps (FSVC), The Middle East Partnership Initiative (MEPI) and Carthage Business Angels and was co-hosted by Wiki Startup and The Mediterranean School of Business (MSB).

The 2 keynote speakers were Mr. Edward G. Anderson who is the Managing General Partner of Ventures West Management Inc., a Canadian venture capital management firm founded in 1968, and Mr. Thibaut Partsh, attorney-at-law, who is a Partner at the Investment Management practice of Loyens & Loeff, Luxembourg.

The audience was predominantly composed of young entrepreneurs, including MSB students, and a number of venture capitalists. Both discovered during the conference that raising funds from outside your country is no easy task.

The Tunisian entrepreneurs found the presentation quite interesting and enriching, and became more aware of the challenges they face and the steps they need to follow to succeed in raising funds from international Venture Capitalists for their Startups. Click on the video above to watch the report.
A Lecture on ‘Women’s Empowerment and Women’s Influence’ by Lia Miller
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On Nov 30th at 4:00PM in Lecture hall A3, Ms. Lia Miller, Foreign Assistance Chief at the US Embassy, made a presentation to MSB students on women’s empowerment and women’s influence throughout American history.

The lecture was filled with inspirational and motivational stories of remarkable American women that contributed to the development of the US from its inception to the present day. This includes women of science, politics, civic work and just about every other field.

The students were highly interested by the topic and got actively involved in the discussion during the Q&A session that followed Ms. Miller’s presentation.
Open House at MSB, 9 and 10 December!
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The Mediterranean School of Business is organizing an Open House event at its new campus at Berges du Lac II on Friday and Saturday 9th and 10th December 2011.
An open invitation is extended to all those who want to learn more about the School, its different programs and courses and the faculty members.
The event will include presentations, tour of the campus as well as meetings with some of the teaching professors.

Did I say there will be a lot of refreshments? Don’t miss it! Please call us on 71 19 44 44 or email us at info@msb-online.org to confirm your presence.

See you then!

Public Lecture on ‘Managing IT Outsourcing’ by Dr. Mukesh Srivastaya, November 3rd.
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On Thursday, November 3rd at MSB at 6.00pm, Dr. Mukesh Srivastaya, Associate Dean and Associate Professor of Information Systems at College of Business, University of Mary Washington, held a lecture on ‘Managing IT Outsourcing’.
The audience was mainly students and alumni of MSB along with senior executives and professionals.
The lecture was interactive and enlightening about the latest trends and studies on IT outsourcing.

Bio of the Lecturer:



Dr. Mukesh Srivastava holds a doctorate in business administration from the University of Surrey, U.K., and is a recipient of the prestigious Cambridge Commonwealth Fellowship, and is currently visiting Tunisia on a Fulbright Specialist Award. He teaches courses on strategic management in information systems and innovation, management of IT offshoring, knowledge management systems, management of emerging technologies, and enterprise resource planning systems. His research is primarily focused on technology adoption, global outsourcing, strategic management and innovation, and eLearning.
In 2010, Dr. Srivastava had his textbook "eLearning Via The Internet: An Empirical Study" published by Pearson Learning Solutions.
Marketing Decisions, March 29-30, 2010
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Marketing Decisions, March 29-30, 2010

This module focuses on decisions that managers make and the tools that they use to successfully implement marketing strategies. Successful marketing implementation requires the managed introduction of new products, optimal structuring of prices, effective communication of product value, and the distribution of the product through intermediaries. This module will provide the foundations for building an internally consistent marketing program for your product and service.

The main objectives of this module are to improve your ability to:

  • Capture the voice of the customer in product design.
  • Price your products and services based on perceived value.
  • Effectively communicate your value proposition.
  • Identify innovative channels of distributions.

For more information, please call +216 71.961.333.

Sales & Customer Relationship Management, March 01 -02, 2010
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Sales & Customer Relationship Management, March 01 -02, 2010

The challenge over the next few years will be for Marketers, Business Unit executives to work closely with IT Professionals in order to understand the emerging CRM/eCRM solutions and to see how they can be used to increase the profitability of the business. To remain competitive in today’s global economy, there is an urgent need to strengthen customer relations for ways to extend market reach, improve quality and customer service so as to increase profitability.

This seminar is specially tailored to this need; it provides knowledge about CRM and its main concepts, the technologies and the strategies for implementing customer relationship initiatives. In this module, Dr. Moez Limayem will provide a comprehensive overview about CRM as a business strategy aiming at acquiring, retaining, and building a long term relationship with the customers.

Dr. Moez Limayem

First MSB Alumni Reunion
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First MSB Alumni Reunion

An Alumni reunion was held at MSB on February 4, 2010. This first event which was organized by the MSB alumni center gathered past EMBA cohorts from 2004 and gave a glimpse to current participants on the dedication of both MSB and its alumni to maintain close bonds.

MSB seized this occasion to update the alumni and the current students on the school news and academic programs. Chema Gargouri, the coordinator of the MSB alumni center, introduced the acting board members and presented the center’s proposed activities for the year 2010. Those activities include regular monthly meetings, a yearly alumni gala dinner, and community service activities. The center will also meet with the Memphis business delegation on March 16 and participate in the Memphis festival starting May 3rd, 2010.

The MSB Alumni Center is looking forward to providing continuous support and assistance to its members.

Congratulations to our New Grads !
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Congratulations to our New Grads!

MSB kicked off 2010 with the graduation ceremony of the fifth cohort of our Executive MBA.

The MSB team congratulates the new graduates and wishes them and their employing organizations continued success and further development. The ceremony took place on January 18, 2010 in the "Acropolium de Carthage" and gathered graduates, EMBA Professors, partner companies, alumni, MSB staff and faculty, and graduate families.

We were also honored to receive our Minister of Tourism, Mr. Slim Tlatli, Her Excellence Mrs. Victoria Ann Cremona, Ambassador of Malta, and His Excellence Dr. Abdullah bin Abdulaziz bin Moa"ammar, Ambassador of Saudi Arabia.

The ceremony was chaired by Dr. Tawfik Jelassi, visiting professor at MSB and Dean of ENPC International School of Management, Paris and began with the traditional address of our Dean, Dr. Mahmoud Triki followed by a key note speech from Dr. N. G. Travlos, Dean of Alba Graduate Business School, Greece, a presentation by Mr. Mondher Makni, Vice President, Telnet and a testimonial from one of the graduates.

Our EMBA08 Graduates closed the ceremony with the projection of a mini-documentary retracing memorable moments of their MSB experience.

Marketing Strategy: First Module of New Management Development Program will begin
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In this executive program, MSB brings together some of the leading professors in their fields to provide a 360 degree perspective about Marketing, Negotiations and Customer Relationship Management. Imperative insights related to marketing strategy design and implementation, use of technology to build and sustain relationships with customers, and tools to better negotiate and partner are gained through a highly interactive learning experience. This objective-focused tailored program will immerse senior and mid-level executives with concrete plans, tools, and models crucial to enhance and reinvent their approach to Marketing Management. The Marketing Strategy module which will be animated by Dr. Kamel Jedidi, Professor at Columbia University, New York, focuses on customers and explores key issues such as value of products, customers and brands, customer segmentation and product positioning. Key learnings include both a general structure and tools for analyzing marketing problems. The main objectives of this module are to improve your ability to: ·Assess market opportunities by analyzing customers, competitors, and the strengths and weaknesses of a company. .Design effective marketing strategies to maximize a company’s chance of success in the markets they compete in. .Communicate and defend your marketing recommendations and critically examine and build upon the recommendations of others both quantitatively and qualitatively. To learn more about the whole program, please click here .
Upcoming Seminar: Cross Cultural Negotiation, January 29-30, 2009
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This module which will be organized in French takes an integrated approach on the art of negotiation combined with the complexity of understanding across cultures. Participants perfect personal negotiation styles, sharpen their skills during a variety of negotiation scenarios, and acquire tools to better negotiate and build long-term collaborative cross-cultural partnerships. Dr. Abadir explains the importance of cross cultural negotiation and the learning approach he'll be developing throughout this program: Business negotiations cannot be stereotyped as « win/lose » or « win/win » but involve elements of both cooperation and competition. Unfortunately, the competitive dimension often dominates in the negotiation process: negotiators become argumentative, engage in positional bargaining, and lose sight of their own as well as the other side’s underlying interests. The result is a mediocre agreement at best, and deadlock at worst. The pedagogical approach of this workshop is both inductive and interactive: • Inductive: during the seminar, participants engage in negotiations and exercises which generate the basic insights from which broadly applicable concepts and guidelines are distilled. • Interactive: participants provide direct input drawn from their own negotiating experience to both validate and challenge proposed concepts. For more information, please click here or call +216 71.961.333. Dr. Sameh ABADIR Program Director and visiting professor at CEDEP and INSEAD
Launching the First Mediterranean Workshop on Management Information Systems
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Launching the First Mediterranean Workshop on Management Information Systems

Tunis, Tunisia

November 14-21, 2009

MSB is organizing the First Mediterranean Workshop on Management Information Systems. This workshop will consist of an opening session by a world class IS scholar and four two-day modules on state of the art topics in information systems strategy and governance. Participants will be taken through latest developments in the core of the profession covering key issues in information systems strategy and governance; planning and designing an IS architecture; assessing the value delivered by IS investments; and configuring an overall governance strategy for the control, audit and security of information systems in the organization.

The primary objectives of the workshop are to:

  • Raise awareness on today's IS challenges;
  • Learn how to build sustainable IT infrastructures and IS architectures that offer a competitive advantage to your company;
  • Provide quantitative and qualitative measurement models to evaluate IS investments;
  • Improve the management and accountability of IS practices.

Click on www.msb-online.org/MIS/ for more information.

Download Brochure

Executive Seminar Series in Tripoli
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Mediterranean School of Business and BT Server Management Training Center launch a series of executive training seminars targeting Libyan managers.

MSB has launched a series of executive seminars in collaboration with BT Server Training Center in Al Fornaj, Ain Zara, Tripoli. The first seminar, Organization and Change Management started on June 15th. Delivered by Dr. Sofiane Sahraoui, Associate Professor of Management Control and Information Systems at the American University of Sharjah, this seminar brought together managers from Libya from diverse fields including telecommunications, information technology, oil, construction and consultancy.

Professor Sahraoui is also an Associate Professor at Brunel University in the United Kingdom. He holds a Ph.D from Katz Graduate School of Business, University of Pittsburg and an MSc from St Anne's College, Oxford University. He has published a book and over thirty research articles in leading academic journals and is a specialist in seminars and workshops on quality assurance in higher education.

Joining forces, MSB and BT Training Center provide high quality management programs that help to upgrade the skills of individuals working in companies in Libya. MSB's expertise in executive business education and the BT Training Center's state of the art and technologically advanced training facilities made for a unique partnership in establishing a quality program for Libya.

The first seminar has been a huge success as participants were familiarized with theories and models which focus on effective change, innovation and organizational alignment. Participants had the opportunity to examine and apply practical tools for individual and organizational change through Harvard Business School case studies and class activities.

Future seminars are scheduled in July and throughout the upcoming year. These include Teambuilding; Financial Analysis for Non Financial Managers; Innovation and Technology Management and Marketing and Customer Relationship Management.

Seminar: "Family Business"
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MSB is organizing a seminar on "Family Business - An Introduction to Governance and Inheritance in Family Business".

This seminar is led in French by Christine Blondel, an expert in family business with twelve years of experience in research and teaching at INSEAD, Fontainebleau, Singapore and Abu Dhabi.

Download Brochure

RSVP: By e-mail: events@msb-online.org or by phone: 71 961 333

Conference: "What went wrong?"
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Thursday, May 28th at MSB, 6.30pm

It is our pleasure to announce that Dr. Benton Gup, Professor of Finance (University of Alabama), will conduct a conference dealing with the financial practices and regulations that led to the current financial crisis.

The conference will take place at the Mediterranean School of Business (MSB) on Thursday the 28th of May 2009 at 6.30 PM. (Rue du Lac Constance, Les Berges du Lac), and will be delivered in English. Please find below a summary of the topic to be addressed by Dr. Gup as well as his brief biography

Synopsis of the talk:

What went wrong? Dr. Benton Gup, Professor of Finance (University of Alabama), answers that question by looking at the financial practices and regulations that led to the current crisis. While no one factor caused the recession, his analysis will pay particular attention to bank leveraging and the fallout from adjustable rate mortgages. Dr. Gup will also explain the global consequences of the crisis and highlight ways government leaders around the world are working to resolve it.

About the author

Specialty Areas: Banking and Financial Management. Education: University of Cincinnati (B.A., M.B.A., and Ph.D.).

Honors, Achievements and Affiliations: Dr. Gup is the author or editor of numerous books dealing with banking and finance.His latest books include Too-Big-to-Fail: Policies and Practices in Government Bailouts, Investing Online, The Future of Banking, Megamergers: Causes and Consequences, and The New Financial Architecture: Banking Regulation in the 21st Century. Two new books, The New Basel Capital Accord and Commercial Banking: The Management of Risk, 3rd edition (with J.Kolari), are forthcoming. Dr. Gup's articles have appeared in the Journal of Finance, Journal of Financial and Quantitative Analysis, Journal of Money, Credit and Banking, Financial Management, Financial Analysts Journal, and elsewhere. Dr. Gup has lectured on banking and financial management in Australia, Japan, New Zealand, Peru, South Africa, and Taiwan. He is a member of the Academy of Financial Services, the American Finance Association, and the Alabama Society of Financial Analysts, among other organizations. Dr. Gup is a past president of the Midwest Finance Association.

Looking forward to counting you among our participants,

RSVP: By e-mail: events@msb-online.org or by phone: 71 961 333

Conference: "Asia's New Giants: China versus India"
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Wednesday 4th of February 2009 at MSB

It is a pleasure to announce that Dr. Richard Wright (See Bio ), a Distinguished Visiting Scholar at the Anderson School at UCLA will conduct a conference dealing with "Asia's New Giants: China versus India" on Wednesday 4th of February 2009 at the Mediterranean School of Business.

Please find below the synopsis of the talk:


"As the 19th Century was the Century of Europe and the 20th that of America, the 21st Century promises to be the Century of Asia." Despite the current global economic slowdown, projections show China and India continuing to grow at rates far exceeding those in the industrialized countries, propelling them to new positions among the dominant economies of the world. What are the prospects for sustained growth in these two emerging giants?

In this talk, Professor Wright will compare the opportunities and obstacles in the two countries, on several critical dimensions.

Entry is on a first come, first served basis.

If you are interested in attending, RSVP by email events@msb-online.org or call +216 71 961 333.

Graduation Ceremony of The Manager's MBA 2007
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Nearly 600 students, faculty members, alumni and guests attended the EMBA class of 2007 graduation ceremony on January 12th at Espace Virgile, Conference Center, Golden Tulip Hotel, Gammarth.

As the Master of the ceremony, Dr. Tawfik JELASSI, Professor of Technology Management and founding member of South Mediterranean University, presented the program. Dr. Mahmoud TRIKI, President of SMU and Dean of MSB made a welcome note and presented the overall context which surrounded the birth of SMU, its vision, its regional orientation as well as its strategic plans. Dr. Moez LIMAYEM, Professor of Technology Management and founding member of SMU, presented MSB achievements during the last five years and future development plans for SMU.

Dr. Bob MARX, Professor of Management representing international faculty of MSB, spoke metaphorically of SMU as a ship bringing about the winds of change in the Mediterranean relating it to his own personal experience as a proud visiting professor at MSB. Dr. MARX also gave his recommendation and word of wisdom to the graduates.

Mr. Kamel LAZAAR, CEO of Swicorp, delivered a keynote address that dealt with the financial crisis and the investment opportunities offered by the MENA and African countries in ther light of the current crisis.

The graduating class shared their life-altering experience as MSB students through several moving and emotional video excerpts.

The text of Dean Triki's speech to the Class of 2007 during their graduation January 12th.

Conference on "Power of Auctions: Addressing Financial Crises and Energy Policy"
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It is a pleasure to announce that Dr. Peter Cramton , Professor of Economics at the University of Maryland will conduct a conference dealing with the "Power of Auctions: Addressing Financial Crises and Energy Policy".

The conference will take place at the Mediterranean School of Business (MSB) on the 27th of November 2008 at 6.30 PM. (Rue du Lac Constance, Les Berges du Lac) and will be followed by a reception.

Due to the limitation of space, please confirm your attendance by Email: events@msb-online.org or at: 71 961 333.

Please find below a summary of the talk:

Well-designed auctions harness competitive forces to price and allocate scarce resources to maximize societal goals. Government policy can be improved in nearly every sector with the careful application of auctions. With auctions, policy makers focus on establishing the rules of competition, rather than on selecting winners and losers through command-and-control policies. The auction approach emphasizes transparency, competition, and efficiency. Auctions achieve social objectives at lower cost and are robust to changing environments. In addition, auctions can be implemented quickly and at low cost, thanks to enormous advances in auction technology enabled by the internet. In this talk, I present two important examples, illustrating the power of auctions. These case studies currently are being debated in the United States. The first is the use of auctions as a means of addressing the financial crisis. The second is the use of auctions to achieve energy policy goals at least cost.

Conference on "the impact of the current financial crisis in the US on world economy".
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It is a pleasure to announce that Dr. Gordon PHILLIPS from the University of Maryland will conduct a conference on the impact of the current financial crisis in the US on world economy. The conference will take place at MSB in Tuesday October 28th, starting from 18:00 and will be followed by a reception. Due to the limitation of space, please confirm your attendance by Email or at: 71 961 333.

Seminar « Balanced Score Card » organized in French by Professor Michel Lebas on February ...
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Le succès de l'entreprise découle de sa capacité à mobiliser ses ressources. Ce succès requiert la création d'un alignement entre les visions de ce que la stratégie implique pour chaque fonction de l'entreprise. Il faut, donc, d'abord partager, entre tous les responsables, une vision commune de ce qui crée (ou empêche) le succès et la création de valeur pour l'entreprise et ses actionnaires. Le processus de conception d'une "Balanced Score Card" commence par la création et le partage entre tous les membres de l'entreprise d'un modèle de causalité partagé.

Une fois le modèle construit, on peut alors rechercher et adopter les indicateurs qui permettront d'anticiper les résultats futurs, voir venir les déviations par rapport au plan, et mesurer la réalisation des engagements de chacun ainsi que le succès collectif. Ces indicateurs sont aussi bien non financiers (c'est-à-dire, le plus souvent, anticipatifs) que financiers (le plus souvent rétrospectifs), même si le succès se définit à long terme par la rentabilité des capitaux employés. La "Balanced Score Card" est d'abord un processus de construction et de déploiement d'une stratégie. La Balanced Score Card est "balanced" (en français : « équilibrée ») en ce sens qu'elle renseigne tant le domaine financier que ses racines. Celles-ci plongent aussi bien dans la gestion de clientèle que de celle des produits ou services, la gestion des processus d'exécution, la gestion des ressources humaines ou des moyens mis en oeuvre pour préparer l'entreprise à faire face à ses défis futurs, tous aspects qui forment un ensemble complexe qu'il faut rationaliser. La "Balanced Score Card" constitue un processus intégrateur. Il permet à l'entreprise de maîtriser par anticipation, comme le permet le tableau de bord de la voiture ou de la machine, les questions qui peuvent avoir un impact sur la réussite de l'entreprise.

Ce séminaire de deux journées explore ces concepts à travers des présentations conceptuelles, plusieurs cas appliqués et un atelier de travail.

Ce que vous apprendrez:

  • Définir ce que le mot « performance » veut dire dans votre entreprise.
  • Comprendre et maîtriser les relations de cause à effet aussi bien dans l'espace organisationnel que dans l'espace temps.
  • Définir les liens logiques entre actions et conséquences et entre indicateurs financiers et non financiers.
  • Distinguer les indicateurs d'anticipation de ceux de résultats.
  • Construire une cartographie stratégique qui permet l'alignement des visions.
  • Réduire la complexité de cette cartographie pour en identifier le « chemin critique » et donc en comprendre les priorités et les risques.
  • Construire une Balanced Score Card et la déployer en un système cohérent avec la délégation de moyens et de droits à décider.
  • Participer à la création d'un projet de Balanced Score Card opérationnel et critiquer la présentation de plusieurs autres projets.

A qui s'adresse ce séminaire :

Tous cadres dirigeants d'entreprise preneurs de décisions à caractère stratégique ou opérationnel : Directeurs généraux, Directeurs fonctionnels (financiers et non financiers), responsables d'unité. La cible idéale de ce séminaire est une équipe de direction d'une même entreprise, mais le travail en groupe permet à des responsables isolés de maîtriser cet outil, crucial pour le succès de l'entreprise, et le mettre en place ultérieurement dans leur entreprise, avec leur propre équipe de direction.

Biographie de l'animateur :

Michel Lebas

Professeur Honoraire de Comptabilité de Gestion au Groupe HEC-Paris

Professeur Visiteur, Michael G. Foster School of Business, Université de Washington, Seattle

Michel J. Lebas a été éduqué tant en France (HEC, 1967) qu'aux Etats Unis (Amos Tuck Graduate School of Business at Dartmouth College, MBA, 1969, et Stanford University, ABD, 1976). Il est Professeur Honoraire de comptabilité de gestion, à HEC Paris depuis Janvier 2004. Après 33 années passées dans le corps professoral d'HEC, qui suivirent une courte expérience professionnelle aux Etat Unis dans une multinationale de Boston puis dans la branche Conseil du bureau New Yorkais de Price Waterhouse, Michel J. Lebas enseigne aujourd'hui tant à la Michael G. Foster School of Business de l'Université de Washington qu'en free-lance pour de nombreuses entreprises multinationales. Il est basé à Seattle, Etat de Washington, USA, où il vit avec son épouse Michael. Son champ de recherche et de conseil continue de porter sur les pratiques avancées en comptabilité de gestion et en management de la performance d'entreprise. Il est également l'auteur ou le coauteur de deux manuels d'enseignement, de deux glossaires spécialisés et a participé à de nombreux ouvrages collectifs internationaux, tant académiques que professionnels. Ses nombreux articles ont été publiés dans des revues incluant Administracion de Empresas (Argentine), Cahiers Français (France), De Accountant (Pays Bas), European Accounting Review (Royaume Uni), European Management Journal (Royaume Uni), International Journal of Production Economics (Pays Bas), Journal of Management Studies (Royaume Uni), Management Accounting Research (Royaume Uni), Performances Humaines et 3 Techniques (France), Problemi di Gestione (Italie), Revue Française de Comptabilité (France), Revue Française de Gestion Industrielle (France), Sviluppo & Organizzazione (Italie), Travail (France). Il a été Directeur des Etudes de l'Ecole H.E.C. (1986-1989) et a enseigné dans de nombreuses institutions académiques incluant INSEAD, SDA Bocconi, Helsinki School of Economics, Ecole Nationale des Ponts et Chaussées, la South Mediterranean University à Tunis, Université de Aarhus, Danemark, Darden Graduate School of Business de l'Université de Virginie et Université de Washington à Seattle.

Seminar on Balanced Score Card
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The Mediterranean School of Business offers a two-day seminar for executives on Balanced Score Card. It is scheduled on 30 June - 01 July, 2008 at MSB Facilities. Please note that this seminar will be presented in French By professor Michel Lebas, Emeritus Professor of managerial accounting at HEC-Paris.

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